4 things to do before hiring a webdesigner

Do you want to have effective meetings with your webdesigner? Consider these important aspects before hiring one.

1. Know your objective

The goal of your website will define its functionnalities. Common goals are:

  • Gain visibility
  • Sell a product or a service
  • Inform/Educate

Selling a product will require specfic functionnalities (like having a cart) that are not necessary when raising awareness on a particular topic. Define your goal to gain valuable time with your webdesigner/webdevelopper.

2. Describe your audience

Ask yourself who you are talking to… and be more specific than: “Everyone!” You will not use the same language if you talk to experts or beginners, parents or children, etc.

When you speak to experts, you can use technical language. But if you are aiming for beginners, they will not understand what you are talking about and get confused.

3. Create and gather your content

This is a very important aspect of your website – perhaps the most important one! Everything might be clear in your head – writing it down may turn out trickier!

  • What do you want to tell?
  • What information will actually be displayed on your pages?
  • How are you going to describe your products/services?
  • What pictures do you already have (of you/your products/your “world”)?
  • Do you need more pictures? What kind of pictures?

Gather everything you can and organize it.

I know how difficult it can be – and I’m here to help creating and organizing your content!

4. Establish your budget

Let’s say you want to buy a house. Depending on your budget, you’ll be able to afford a studio apartment or a mansion. It is the same on the web. So be clear in advance how much you are willing to spend for your website: it will shape the whole project.


After taking time to define those four important areas, it will become easier for you to present your project to a webdesigner. You will gain valuable time in the project – because you will have worked on the foundations of it.

And if you need someone to help you define those steps, I’d be happy to help.

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